“Energy and movement define a fashion transformation. Performative apparel morphs into everyday wear; bionic lifestyles integrate optimal comfort with functional styling and intelligent textiles. Traditional sports and dance collide with active street movements. Combative urban dance, street sports and a retro cycle courier look all convert effortlessly into a grungy work wear look.”

Fashion Interpretation:

The palette has a cool, urban base of grey with steel and gunmetal while warmer colours like yellows, limes and indigos are evocative of LEDs and video. Digital grunge is the key look, while intrinsic to the trend is intelligent fabrics focussing adaption to the wearer and environment. Silhouettes are relaxed with draped jersey, low crotched trousers and layered styles. Transformable and reversible features along with multiple pockets, fastenings, tabs and functional details capture an essence of movement by responding with practicality. Dynamic prints and graphics have a linear feel to convey the energy of this trend.

Mpdclick – global fashion intelligence

trends . trade fairs . retail . runway . graphics

Mpdclick, a leading commercial online fashion trend forecasting service, offers design, fashion and retail professionals the global creative intelligence needed to succeed.

With in-depth photographic reports on global fashion and colour trends, industry news, trade fairs, retail destinations, major runway shows and cultural influences on trends and fashion, plus access to your very own downloadable graphic, print and garment shape resource library, Mpdclick is a low cost way of increasing the productivity of your team by providing them with up-to-date trend information and market research available 24 hours a day.


Request a free trial online at www.mpdclick.com or ask your nearest agent to set one up for you.