The 2017 Summer Trends (Schmid)

After recent presentations at the main sector trade shows, Schmid is ready to unveil the trends for the season spring/summer 2017.
Modular Crossing, Shiner, Natural Rituals and Bloom: are the areas that embrace the main inspirations for the next summer season. Here are the details.

Modular Crossing
A style characterized by contaminations from the worlds of high tech and pop and dedicated to youth that crave a natty, but yet sporty, style. Geometric shapes and graphics are repeated continuously. Plastic materials such as polyurethane (PU) and PVC combine with flock and embroderies on technical meshes and 3D prints.

Shiner
Light and transparency are enhanced on smooth and shiny surfaces and give life to accessories for every occasion. The end result is bright and unique materials such as prints on glitter, holographic effects on PVC, the re-interpretation of classical patterns such as a laminated moire’ on an Ottoman fabric.

Natural Rituals
A true return to origins. Today casual luxury is increasingly symbolized by the world of African tribal atmospheres. Natural fibers are enriched with small points of light: printed cork, weaved rafia and jute, refined cotton and linen drill as well as customized linen with hints of lamé.
Denim is also re-interpretated with a transparent 3D lamination.

Bloom
A theme strongly inspired by the female spirit, in which a lush nature is the indisputable protagonist. Priority is given to sophisticated materials such as refined prints on satin, lace re-interpretated with a casual touch and coupled with stonewash denim and PVC finishings such as hand-drawn images and embedded fabrics.

Schmid is a leading company in the footwear and leather goods industrie. It was founded in 1942 in Milan by Walter Schmid, a Swiss citizen, and is now owned by three Italian entrepreneurs, including Paolo Ciccarelli, the company’s chairman and chief executive. Schmid is not just a supplier of fabrics and accessories, but a strategic partner capable of providing quality, innovation, customized services to its clients. It is the partner of the most important designers of the fashion world, not only in Italy but also in the United States and the main European markets.
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