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Mysterious Femmes Fatales in the Latest Fashion Publicity Films.

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All of the pre-autumn and autumn-winter 2013/14 collections arrived in shops and the great fashion houses didn’t lack imagination presenting them as beautiful adverts, all having some points in common. first of all, call the girls; why not try and have all of the top models of the moment in one single film, this is the case of chanel, mui mui as well as prada. then, play the mysterious woman; unrecognisable, untouchable, between a star and a private detective. thirdly, the fashionable woman has to be sensual, have a heavenly air - represented well by elie saab - but also be very close to the artistic universe. the last fendi film was made in the heart of the palazzo farnese in rome. objects or animals can be included for more of an effect, like with mulberry and their heroine cara delevingne. finally, the themes that return the most often in ads: dance and love. especially love. at lanvin, man keeps coming and going, women love and show it with all the characteristics of being in a couple, for example the case of sienna miller and her fiancé tom sturridge. we’re even allowed to see the famous kiss, as highlighted by burberry this season. copyright-free music :bandi & nikit-2012