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Pomellato Cocktail with Salma Hayek, the new face of the house

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In the boutique "10 corso como", the trendy place combining fashion, art and design, an event took place on thursday the 26th february, to honor the actress-producer, salma hayek, the new face of the jewellers pomellato. an instant glamour between shows to discover the new campaign shot by the famous duo mert alas & marcus pigott. pomellato takes the opportunity to present their "milano" collection in homage to the city where the house was founded in 1967.interview: andrea morante: we are celebrating the very important association that salma is becoming the face of pomellato, it’s for us an important choice, a transition in terms of how the brand will be over the next years, how it will represented.the reason why the match can be very successful is because she has a very strong personality. pomellato is the fifth largest in europe, so it’s very significant as a jeweller in europe, and what we’re trying to do is to become more widely known in the rest of the world, and most notably in america and in the pacific. salma hayek: i love the company, when they came to me, the one thing that i was so respectful about them besides the beautiful jewellery is the campaign with tilda, tilda swinton, because i think she was such an interesting choice, they involve you in the creation of the campaign, because they don’t hire the most popular or youngest girls, they go for the personality of the person, they want that to come through in the campaigns, so it was so much fun the creative process of working with them in creating these images. free music / bandit & nikit 2015