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Giambattista Valli for 7 For All Mankind - Presentation in Milan with interview

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Presentation of the denim capsule collection for 7 for all mankind designed by giambattista valli alongside the milan fashion shows, in the concept store 10 corso como. a colourful denim collection with animal prints bringing a couture vision to this famous, legendary textile.interviews: theo van den hoff: we came to valli because he’s a leader in haute couture, and because we know giambattista loves denim, actually this collaboration started so we brought two elements together that are very unusual and unexpected.giambattista valli: i thought that it was lovely this obscene proposition, quoting, from “7” who asked me to do a denim capsule collection. and it was quite funny, it was a challenge, it was quite interesting to see something which is the opposite.there are all my favourite colours that you always find in my collections, it’s all the shades of red and there was this idea of seven colours like the “7”, “seven colours”, “seven reds”. and the idea to have this girl as if she applied her lipstick onto the trousers. there is this texture that’s a little bit patent, a little bit creamy on the trousers. as well as cutting them a little bit like skirts, skirts with zips on the side.after, there is a completely different story, which comes from a haute couture collection where i did animal prints in black and white. i took the exact same print and we worked with the denim that we had printed by a haute couture printmaker.you must forget that this material is not just “five pockets”, you must forget and let yourself go with your imagination. music from the show